Corporate Culture
Core Values
Integrity as the Foundation
Adhere to the bottom line of honest operation, disclose product parameters and service standards to customers in an open and transparent manner,
keep promises on salary, welfare and development opportunities to employees, and consolidate the brand foundation with honest and reliable practices.
Strive for Excellence
Deeply engage in the woodworking machinery manufacturing field, pursue extreme precision in every process from component material selection to
whole-machine inspection, and meet customers’ demands for efficient production with craftsmanship-quality products.
Win-Win Cooperation
Unite internal team forces and encourage cross-departmental collaboration to tackle technical challenges; cooperate with customers, suppliers and
partners externally to build a mutually beneficial industrial ecosystem and achieve value sharing.
Enterprise Spirit
Pragmatism and Innovation
Based on the actual workshop production, face up to the technical pain points of the industry, upgrade equipment performance with innovative thinking,
promote product iteration with pragmatic actions, and help customers improve production efficiency.
Unity and Progress
Advocate the team philosophy of “one family, one heart”, gather the efforts of all staff to strive for excellence, and advance in synergy on all fronts of R&D,
production and customer service.
Responsibility and Dedication
Take the initiative to shoulder the responsibility of industry development, empower the upgrading of woodworking enterprises with high-quality machinery;
encourage employees to take responsibility based on their positions and realize the common growth of individuals and enterprises through practical work.
Business Philosophy
Customer demand-oriented, technological innovation-driven and integrity-based, we are committed to providing cost-effective equipment and one-stop
services for the global woodworking industry, and working hand in hand with partners to create a new future for the industry.
